ITC Aims for Leadership Across All Segments with ‘Next Strategy’: Chairman Sanjiv Puri

New Delhi, Jan 19 (PTI) – ITC Limited, a leading multi-business conglomerate, is intensifying its efforts to achieve leadership across all segments it operates in through its transformative “ITC Next Strategy.” Chairman and Managing Director Sanjiv Puri emphasized the company’s commitment to innovation, sustainability, and competitiveness as key drivers for future growth.

Under the ITC Next Strategy, the company is adopting a future-ready approach, aiming to sharpen its competitive edge and create a resilient, consumer-centric enterprise. Speaking to PTI, Puri outlined ITC’s vision to lead in every segment while leveraging digital transformation, supply chain efficiency, and sustainability.

“These have been identified as areas where specific interventions have been made to become competitive and contemporary. The objective is to keep innovating while leveraging enterprise strengths,” Puri said.

Leadership Goals Across Diverse Segments

ITC’s diverse portfolio spans cigarettes, FMCG, paperboards, agriculture, and IT services. Puri stated, “Our vision is to be a very large player in every segment that we operate in. In some segments, we are already leaders, but our goal is to lead in every one of them.”

He highlighted the company’s progress but noted that the journey of transformation is ongoing. The Rs 70,000 crore conglomerate is focused on three key growth areas: strengthening core businesses, expanding adjacencies, and creating future-ready categories.

Sustainability and Innovation at the Core

Addressing global uncertainties, including geopolitical tensions and climate change, Puri stressed the need for agility and innovation. “Given this context, we believe that a large and growing organisation like ours must remain nimble and consumer-centric, sharpening our competitiveness and strengthening our innovative capacity,” he added.

Recent initiatives include ITC’s investment in sustainable packaging. The company commissioned a state-of-the-art moulded fibre plant in Sehore, Madhya Pradesh, to produce eco-friendly, plant-based packaging.

Growth Across FMCG and Other Segments

The FMCG segment, ITC’s second-largest contributor after cigarettes, is a significant growth driver. With flagship brands like Aashirvaad, which has already crossed Rs 8,000 crore in sales, ITC is diversifying its offerings to include multigrain atta, frozen bread, and ready-to-cook foods. Additionally, the ITC Master Chef brand is tapping into the growing demand for frozen snacks.

In the paperboard segment, ITC continues to expand capacity and invest in sustainable solutions. The company has added over 33% capacity in recent years and is exploring innovative plastic substitutes through proprietary coatings.

Investment Plans and Portfolio Expansion

Last year, ITC announced a Rs 20,000 crore investment plan to support its Next Strategy. The conglomerate also demerged its hotel business into ITC Hotels Ltd, with a listing date expected soon.

Puri concluded, “The idea is to continuously contemporize and refresh while building the portfolio, ensuring long-term value creation and market leadership.”

With its holistic approach and focused investments, ITC is well-positioned to drive sustainable growth and innovation across all its business verticals.

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