LIC Policy: Life Insurance Corporation of India (LIC) has achieved a historic milestone by setting a Guinness World Record for selling the highest number of life insurance policies in a single day. On January 20, 2025, a total of 4,52,839 LIC agents across India sold 5,88,107 LIC policies, creating a new global benchmark.
LIC Policy Record Recognized by Guinness World Records
The Guinness World Records officially verified this exceptional achievement, recognizing LIC’s outstanding agent network performance. According to the official statement released by LIC, the record was set for the most life insurance policies sold in 24 hours, showcasing unparalleled agent productivity in the life insurance industry.
‘Mad Million Day’ Powers LIC Policy Drive
This massive success was part of LIC’s special campaign called ‘Mad Million Day’, held on January 20, 2025. LIC MD and CEO Siddharth Mohanty led the initiative by encouraging every LIC agent to ensure at least one policy sale on that day. The response was overwhelming, resulting in a record-breaking day for the organization.
LIC’s Commitment to Policyholders
Commenting on the success, LIC said:
“This is a powerful validation of the tireless dedication, skill, and commitment of our agents. This LIC policy record reflects our unwavering mission to provide financial protection and peace of mind to millions of families across India.”
A New Global Standard in LIC Policy Sales
The feat not only reinforces LIC’s dominance in the insurance sector but also sets a new global standard for agent-driven policy sales. LIC’s massive agent base and customer trust played a crucial role in achieving this milestone.
Key Highlights
- Total LIC Policies Sold: 5,88,107
- Number of LIC Agents Involved: 4,52,839
- Date of Record: January 20, 2025
- Occasion: Mad Million Day
- Recognition: Guinness World Record for most life insurance policies sold in 24 hours