Cupid Gets Green Signal from Board for FMCG Plant in Saudi Arabia

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Cupid has received approval from its board to build an FMCG manufacturing plant in Saudi Arabia as part of its longterm plan to strengthen its position in the GCC region and improve how quickly it can supply products.

Cupid Gets Green Signal from Board for FMCG Plant in Saudi Arabia

The project is expected to be finished by March 2027, depending on getting all the necessary approvals and meeting important steps along the way.

Saudi Arabia is a promising market for FMCG products because of factors like a growing population, more people moving to cities, and increasing spending by consumers, the company noted.

Cupid believes the December quarter will be its best quarter so far, thanks to strong demand and efficient operations.

The company is confident it will do better than its earlier forecast for the financial year 2026, which was revenue of ₹335 crore and net profit of ₹100 crore.This confidence comes from better efficiency, steady demand, and progress in their plans.

The setup of the new manufacturing unit in Palava, Maharashtra is expected to be completed on time, the company said.

Cupid’s FMCG products are seeing rising demand in India because of its growing presence in personal care and wellness categories.New products like petroleum jelly, face wash, and talcum powder have gotten good feedback from customers.

Aditya Kumar Halwasiya, the Chairman and Managing Director, said the company started 2026 with a strong start, good orders, and steady progress in its expansion plans.

The in-principle approval for the Saudi FMCG plant shows the company‘s intention to build a more diverse growth base while still being careful with how it uses capital, he said.He added, “We remain confident of surpassing our FY26 guidance.”

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